Sahana Iyer
Sahana leads Meridian's go-to-market productivity work, with a particular focus on field force effectiveness, segmentation, and sales operating rhythm. She is often engaged when a company has the right market position but too much friction in how the commercial team allocates time, priorities, and account coverage.
Before Meridian, she was a Partner at Bain, where she led commercial excellence work for enterprise software, industrial, and consumer clients. Earlier, she held leadership roles in commercial operations and business transformation, building territory models, improving CRM adoption, and tying incentive design to value creation outcomes.
Her approach is to make the revenue engine visible, then make it manageable. In one portfolio company, she helped redesign coverage and performance cadence, which improved pipeline quality and lifted conversion across the core sales motion.
Sahana holds an MBA from MIT Sloan.